The Gillette Fusion ProGlide

The world's leading grooming and beauty care product company, Gillette, announced a new range of products - the Gillette Fusion ProGlide^TM. This new range of shaving razor blades have been introduced to define a better a level of comfort and shaving performance for men around the world, starting with the US market. Gillette is one of the leading manufacturers for men's beauty care products and keeps its products well updated as per the changing demands of its customers.

Gillette also introduced Gillette Fusion ProSeries^TM which is the advanced line of male skin care products that intend to deliver one of the most refreshing and comfortable shaving experiences, as well as skin care.

Before launching the new Gillette ProGlide range of products, Gillette had known about the tug and pull of razor blades that caused shaving discomforts, and some men abstained from shaving daily to avoid the discomfort. Gillette had earlier introduced its Fusion range of products from its breakthrough technology which addressed the uncomfortable tug-and-pull of the blades and skin discomfort usually caused after the shave.

Gillette Fusion still remains as the world's best selling shaving razor, but with the new range introduced by Gillette, consumer testing revealed that Fusion ProGlide preference has gone upwards up to 2 to 1. The new range takes a step forward to offer a better quality shave with minimum discomfort to the skin during and after shaving.

"Beyond superior technology, Gillette Fusion ProGlide and Gillette Fusion ProSeries bring real solutions to men's number one skin care need and continue our century-long track record of delivering trusted performance that helps men look, feel and be their best," said Chip Bergh, Group President, Global Male Grooming, Procter & Gamble. "By taking the world's number one selling razor blade and making it better - dramatically better - we are defining a new standard for the more than 600 million men around the world who trust their faces to Gillette."

Every man around the world has a different shaving ritual and habit which asks for personalised razor shaving products. Gillette's study included various shaving patterns and resulting discomfort to men during and after shaving. The new advanced range of products include advancements like new blade stabiliser, finer and thinner edged razor blades for a finer shave, and improved hair-guiding micro-comb. All these new advancements make dermatologists all over the United States recommend Gillette Fusion and its advanced product range as one of the best for men's shaving.

Gillette has existed in the shaving razor blade market for more than 100 years and has a vast heritage and experience in understanding men's grooming and skin care. In past 20 years, the company has introduced several advanced products that have enhanced the shaving experience for men. The new range of products includes:

• Gillette Fusion ProSeries Thermal Scrub to clean and scrub soft facial hair before shaving that offers warming comfort. It also exfoliates the skin which makes for a smoother shave thereafter.
• Gillette Fusion ProSeries Sensitive Face Wash Mild cleanses the skin without over-drying.
• Gillette Fusion ProSeries Intense Cooling Lotion offers extra comfort by hydrating and cooling the skin instantly.
• Gillette Fusion ProSeries Instant Hydration UV Moisturizer + SPF15 is an enriched lotion with a non-greasy formula filled with Vitamin E and SPF 15. It keeps the skin tight and hydrates the skin throughout the day.

The complete range of shaving razor blades will be available from June 2010 and Gillette will expand globally with its new range of products in the next 12-18 months.